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An international effort is underway to create a digital identification system for all life on Earth. Called the International Barcode of Life Project (iBOL), it was officially activated at the CN Tower in Toronto on September 25.
Panasonic has signed up to become one of the first corporate sponsors of WWF's International Arctic Program, whose stated goal is to create a new approach to understanding and managing the Arctic via a four-pronged approach: communicating the global implications of Arctic climate change; ensuring that the Arctic biosphere does not become a new source of atmospheric carbon; by eliminating the additional pressures on the environment caused by unsustainable exploitative activities; and by establishing governance regimes that conserve the ecosystems and species of the Arctic for future generations.
Lowepro, a manufacturer of protective cases and backpacks for imaging products, notebook computers and personal electronics, is partnering with non-profit organization Polar Bears International (PBI) to design a special bag for professional photographers. Along with being commemorative of the firm's 40th anniversary, a percentage of the profits made from the sale of each bag will go toward funding PBI research and efforts to conserve the species.
Known for its vibrant, green trademark colour, Telus Mobility is taking further steps to go green in the environmental sense. In an effort to encourage customers to "save a tree", the mobile service provider says that it will plant a tree for every customer who signs up for online billing and cancels their paper bill. Telus will also plant a tree for anyone who comes into a Telus store or authorized dealer before May 30 with the company's weekend newspaper insert.