I've never been one for anything that's overhyped, nor have I ever been interested in jumping off of any bridge just to appease the masses that are doing so. By the same token, I'm not interested in the weeks and hours leading up to an Apple event.
It's not that I don't enjoy the company's products, because I do. My iPod is something I wouldn't be able to non-psychotically function without and my iPhone isn't something that I'm at all dismissive about.
I just get annoyed by the online saturation (which yes, I'm inadvertently contributing to here) of everything to do with Apple as the clock strikes closer to the company taking the stage to bang its own drum and unveil a new marvel-worthy product.
Although I'm in the business of reporting on the tech industry, I hate (read: loath) reporting stories that are based almost purely on an ever ramped-up rumour mill that is by and large stocked and operated by writers and Websites that are hoping to guess right. Sure, I can't argue that there are probably some behind-the-scenes sources that get their jollies from breaking non-disclosure agreements to give us information that winds up being true, but who can really trust those shady characters?
Apple also has a hand in people pushing out so much speculatory content. They almost market themselves better by consciously saying as little as possible ahead of a product launch. Yes, the company offers hints through such items as special event invites, and surely covertly leak the odd tidbit here and there, but overall, them folks at Apple keep pretty mum on the matter.
By instituting such a code of silence, Apple exploits our desire to let our imaginations run wild once they've merely been teased. Nerdy Apple consumers speculate endlessly into the night with one another, while us journalists and bloggers do the same, but choose to editorialize our theories and present them as fact, until otherwise proven wrong or right. I can't do that without feeling icky.
I appreciate the follow through. I will watch the launch event online to see what's up, and I'll wonder how the world will react to what Apple will now be bringing into it. Then, once all of the cold hard facts and reviews have been written, I'll get ready to laugh at those crazy, yet dedicated souls who find it necessary to waste hours of their lives in line just to kinda, sorta, get something ahead of someone else.
While not entirely comical, Apple product introduction days are ridiculous. I mean, come on people, it's not like Tim Cook and crew are going to announce a cure for cancer or find a way to accomplish world peace. They're simply going to give us yet another tech device that will be outdated in a year once Apple decides to make the puppets dance again.
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