Apple Stores Might Go Naked

Reports hitting the ‘Net starting yesterday claim that Apple Stores are planning to rid the shelves of protective screen overlays, and any cases that come with protective screen overlays, starting this May. Is it true?

While Apple has not officially commented on the matter (to anyone, not just me!), this hasn't stopped many from pushing ahead with speculation as to why such a move would be made.

Some predict that the move could be in an attempt to avoid perpetuating the perception that the iPhone's screen (and, no doubt, that of the upcoming iPad as well), isn't durable enough on its own, and thus requires added protection. Others think perhaps it has to do with Apple planning to market its own, proprietary product that will be sold through its stores. Another theory: perhaps worry that some products might not meet Apple's standards for quality, and pose the risk of damaging the device's screen. If not damage, maybe the problem is the potential for ruining the clean look of Apple's products via nasty air bubbles or improper adhesion. Or perhaps Apple wants to avoid having third-party products that might interfere with the accuracy of touch response. In other words: Apple products are just fine as they are; no protection required.

Whatever the reason, if this is true, it could be a major blow to manufacturers and distributors. Plenty of cases and wraparound skins now come with screen overlays in their boxes; an appreciated add-on. Does this mean companies now need to take back all those cases, and create separate packaging that doesn't include the screen protector just for The Apple Store? What's more, a quick jaunt through the 2010 International CES this January would have made it pretty apparent that protective skins on their own are all the rage right now, especially for the iPhone; from options like the invisibleSHIELD to case-mate's go Bare protective film.

Note, however, that most articles flooding the Web (if not all) point back to iLounge as the source of this information. It's a pretty reputable Website, but let's take this information with a grain of salt, since it hasn't officially been confirmed by Apple.

Until then, rest assured that you will be able to buy protective skins elsewhere should you want some added protection for your precious Apple gear...regardless of who might think you don't need it.