Pure Orange Holdings, Inc., a Vancouver, BC-based manufacturer of sports licensed electronics and accessories, has forged an agreement with Xcel Software Source to see its products distributed through that company's line of dealer partners.

Xcel Software Source focuses on supplying independent computer stores, VARs, online sellers, and specialty retailers across Canada.

"We are very pleased to work with Xcel Software Source," says Susan Kearney, Business Development Manager of Pure Orange Holdings. "Our hope is that Xcel's customers will embrace our lines and represent us in all the markets that we currently have little or no presence, and to help us grow our market penetration in the licensed electronics segment with Canadian retailers."

"We are excited to welcome Pure Orange into our family of products here at Xcel," adds Helen Terzievski, Vice President of Operations at Xcel Software Source. "We have seen some tremendous interest in the Pure Orange lines, especially with the Montreal Canadian's courageous battle in this year's playoff season, and we look forward to supporting the line into next year's NHL season!"

Pure Orange makes everything from computer mice, to mousepads, digital cameras, and headphones, all designed with specific sports team logos and colours. The company has licensing agreements with the National Hockey League (NHL), National Basketball Association (NBA), Major League Baseball (MLB), and Hockey Canada.

Xcel Software Source will handle distribution to the independent retailer channels across Canada; while Synnex will continue to focus primarily on major retail and mass merchant accounts.

For more information, contact Xcel toll-free at 1-877-612-8030, ext. 290 or via e-mail at sales@xcel.on.ca. www.pureorange.ca

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