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Sony's new BRAVIA XBR10 edge-lit, LED backlit LCD TV, revealed at CEDIA EXPO 2009, will be arriving at Canadian retail locations this October. The 46" model will sell for an MSRP of $5,000 and the 52" for $5,500.
The TV accomplishes an ultra-thin footprint, including a thin, glass bezel, by transmitting 1080p signals wirelessly via a separate media box to a receiver embedded in the TV. The sleek unit boasts Sony's MotionFlow 240 Hz technology, 24p True Cinema, Bravia Sync, four HDMI inputs, RS232C, and a single PC, component, composite, and component/composite selectable inputs.
Additionally, the new XBR10 Bravia TVs have an Ethernet port for connecting them to the Internet and streaming content. This includes Sony Widgets, like Yahoo! and YouTube, as well as content like weather updates, stock information, financial news, and Twitter updates. The TVs are also DLNA-compliant, allowing users to easily access digital photos, music, and videos stored on a connected PC or other DLNA server via the XMB interface and the TV's remote. A USB input also allows for quickly and conveniently displaying photos or video, or playing back music, via an inserted stick.
From an environmental perspective, the new models exceed Energy Star 3.0 guidelines, accomplished in large part due to Sony's Light Sensor technology, which adjusts backlight intensity based on ambient light.
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3 comments »
ausmo November 16, 2009, 04:32 am
This model has already been replaced by the soon to arrive XBR11. This series is effectively disco'd.
Lee D September 20, 2009, 15:11 pm
Roadie, I worked for Sony in the 90's and that urban legend goes back to the 80's if not earlier. I'm hardly a Sony fanboy, but that's definitely misinformation. How do you explain all the Sony gear that's chugging away five or more years later without having been serviced? If your reliable source is either an Internet forum or a poorly trained salesperson, you might want to consider further research.
Roadie September 17, 2009, 16:30 pm
I am in the market for a new TV and was all set to go with a Sony Bravia. However after I have learned from a very reliable source that Sony employs a bank of Engineers to ensure that parts do not last longer than 5 years I will abondon this idea and will stay away from any Sony products in the future. Apparently their reasoning is that if a part lasts longer than 5 years it is overengineered and not cost effective. Needless to say I for one am very dissapointed (owning several Sony toys myself) and will stay clear of any products coming from Sony in the future.
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