ReSource Group Canada has created a new division within its company called Sell Through ReSources, which will include product specialists and trainers to complement the existing sales force.

The team members aren't sales representatives, clarifies Brian Stanojevic, Vice President of the company, and also head of the new division. "Their sole job," he explains, "is to complement the sales reps by promoting products to retail staff through product training, one-on-one mentoring, technical product support, et cetera.

"In today's challenging economic and retail times," he continues, "it is perhaps never been more important to ensure that the staff of any retail floor are armed with all of the selling tools needed to complete both a successful and profitable sale and, most important, a positive experience for the consumer."

According to Stanojevic, the new division's team members will work to add value to the sales experience for retailers and their front-line staff.

The first brand to be promoted through the service is Monster, and a Monster-outfitted car is already en route to visit dealers in Southwestern Ontario. The mandate? To promote the Beats by Dr. Dre line of headphones.

For more information on the new Sell Through ReSources division, contact Stanojevic at brian@resourcegroupcanada.com or toll-free by phone at 1-800-880-6191.

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