Glentel is expanding its WirelessWave wireless retail store concept into Quebec with plans to open six stores under the Wave Sans Fil banner this year.

The first Wave Sans Fil store has already opened at Place Rosemere in the province, and the second, which will open in late October, will be in the Montreal Eaton Centre. Four additional locations are set to open before the end of the year.

Wave Sans Fil stores will employ the same look and feel as the existing 120 WireslessWave outlets. This includes displays with fully functioning mobile phones, and comparison shopping on different phones, rates, and plans from multiple carriers. Currently, the retailer has forged partnerships to sell devices and plans from Rogers, Bell, Fido, Solo Mobile, Virgin Mobile, and chatr wireless.

Glentel isn't new to the Quebec market: the company already has retail outlets in the province under the la cabine T sans fil brand; the French equivalent of the Tbooth wireless stores.

"We are pleased to introduce our popular WirelessWave brand to Québec as Wave Sans Fil," comments Thomas Skidmore, Glentel's President and CEO. "Our customers consistently tell us how they like that they can shop the different carriers at our stores and get unbiased, industry-wide advice from our wireless experts; we look forward to bringing this unique customer service to the Québec market."

Glentel has been making some major moves as of late to expand its footprint in the wireless arena, both in Canada and across the border. Just last month, the company announced plans to purchase Utah-based retailer Diamond Wireless, a "premium retailer" for Verizon Wireless products in the U.S., for US$50.45 million.

In addition to the WirelessWave, Wave Sans Fil, Tbooth wireless, and la cabine T sans fil names, Glentel also owns and operates stores under the Wireless etc. brand, including several locations in Costco Wholesale stores. The Burnaby, BC-based company also has a business division.

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