Not everyone is always impressed by the in-store playlists selected by retailers. Our latest blog looks into the kind of effect that certain playlists can have, and encourages a change of philosophy.

The problem I find is that in-store music, like the radio, primarily caters to the Top 40 fans that would rather subject themselves to a catchy hook and sample, than something a little more original, yet equally fun and engaging. (I also see these people as those that must love smashing light bulbs, and then shoving their remnants straight into the eardrums.)

Read more at http://www.marketnews.ca/blog/DearRetailers,GiveMeSomethingtoGrooveto.html

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Article Tags:  playlists, store, retailers, groove, music