Canadian Tire has revealed that it will launch a new loyalty offering on February 24, with the Canadian Tire Money Advantage Program.

This pilot program will initially be available only in Nova Scotia's 21 Canadian Tire stores, and eight gas bars. It will allow shoppers to collect Canadian Tire Money Advantage points electronically with a new loyalty card or key chain fob. Individuals can still choose to collect the old school paper money as well.

Canadian Tire notes that after conducting customer research, it determined that many shoppers wanted a more convenient and electronic option to collect and redeem Canadian Tire Money, hence the arrival of this program.

Customers that join this program will earn Money Advantage points on eligible purchases, even when paying with a major credit card. They will also be to collect exclusive bonus points on products weekly, from in the flyer, and the store.

Rewards can be redeemed for more than 90,000 products at Canadian Tire stores, or be donated to the company's Jumpstart program, or other eligible community groups.

"Eighty percent of Canadians visit a Canadian Tire store each year. We value our customers' loyalty and the Canadian Tire 'Money' Advantage program gives us one more way that we can be loyal to them. It offers program members the convenience, assortment and high value of one of the best loyalty programs in the country," says Rob Shields, Senior Vice President, Marketing, Canadian Tire. "Members will now be able to take home that kitchen appliance, BBQ, snowblower or thousands of other products even faster with our Canadian Tire 'Money' Advantage program."

It hasn't been specified when the program will be made available to other Canadian regions.

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